G-OGRAPHY: a southeast asian lady travels...

Print Screening it = framing it.

Ok so according to this blog post I'm "LA’s Top 100 NON-Celebrity Bloggers You Should Take to Lunch : Social Media Marketing Secrets". I didn't even know I was on the list until I saw someone tweet the article on Hootsuite. So who's taking me out to lunch =)

By the way, I would really love for you guys to leave a comment. I know you are out there lurk...errrr....reading. Send me some cyber love.

Have I ever mentionied that my brother is a wedding photographer? He is now here in the US visiting from the Philippines. He is also here to shoot a wedding and some prenups. Bro is going international..w00t! I'm a proud sister =)

The picture was take near the Wild Card Boxing Club along Vine- also close to my old apartment in H-wood. I took him around LA a week ago and you can check out his blog entry about it here. Ignore my icky photos and click on his other posts. I must say that he has really grown into his profession and passion. I'm really digging his gallery.

Oh btw, this is the first time I've seen him in two years. I say always good to spend time with family...at least in small doses.

Photo Credit: MTV

As one person said: "It's the biggest piece of news this morning". He's right, a quick glance on Facebook and Twitter shows tons of feeds and tweets about the iPad. Even blogs and online news sources are featuring "live" updates from Apple's creation event here and here.

There seems to be a lot of mix reviews about this product which looks more like a cross between an iPhone and a Macbook. LA Times thinks it will bode well for the publishing industry. While others think that it could possibly be bigger. Meaning the iPad will find itself in the hands of a large demographic of tech savvy users who are hungry for content on the go. Be it movies, music and games there will be a connected app on this very mobile device (Read Pocket Link's How the Apple tablet will change the world).

I think one of the more amusing posts would be MTV's ( click here) which feature speculations on possible famous early adopters like Lady Gaga. After all, the singer made a big splash at the recent CES event in Vegas with Polaroid naming her as their creative director for a new line of products!? (I'm still trying to find out what her qualification are for this job).

On the other hand, a lot of backlash have already begun with one of the reasons being it's $499 price tag. While, finally, some couldn't care less about all this buzz- it's just another fad like the iPod, right?

If you are an Angeleno you probably know that one of the best things about this city is the Mexican food. However, not known to many is an existing subculture of taco lovers that make a pilgrimage to the streets in order to taste some of the yummiest amalgam of meat, cheese, beans, vegetables and tortilla one can only get from a...taco truck. Yes folks, blogs have even been dedicated to our flourishing taco scene. Check out the brave Bandini's The Great Taco Hunt for the evidence.

But before this turns into a foodie post. I bring ye the social media tale of The Kogi Taco Truck. Here are several lessons I have learned from them that I would like to share:


1. Don't be afraid to be different

The Kogi Taco Truck is different because it uses korean bbq to create a taco. Kogi actually means meat in Korean. Just take a look at their signature taco: The Korean Short Ribs (prntscrn image below).





Ultimately, what makes Kogi unique is the fusion of these ethnic ingredients. In a time where society is more aware of the importance of diversity their product has never been more appealing.

Lesson#1 in Social Media Terms: Get creative. Fuse ideas don't cut and copy.

2. Go flaunt your goods

According to Co-founder Chef Roy Choi, they didn't sell a single taco when they first opened. So they began peddling until the people finally caved in and took their first bite. Unable to resist the yumminess, the people started taking pictures of their taco sending it to friends and uploading it on facebook. This in turn made a lot of other people curious which obviously translated into a lot more sales for the Kogi team.

Now they have a Flickr photostream that makes my stomach grumble every time I look at that glint of grease in the night.



Lesson#2 in Social Media Terms: Spread the word out through pictures. A single jpg can be as powerful as 140 characters.


3. Unleash your inner cuteness

One of my most favorite blog posts on their website has to be Alice Shin's Things To Do WhiLe Waiting For KoGi #1: Romance is in the Air. Best line ever: "Dude, the crowd here is totaLLy different from the SiLverLake crowd. It’s cooL how each location has a different fLavor. Is this your primary KoGi spot?"

If there is anything we have learned from sites such as cuteoverload.com and icanhascheezburger.com is that cute is more than accepted in the web-o-sphere. It is embraced.

Kogi's blog is as cute and as funny. They're not out to impress their reader with fancy shmancy verbiage. They want to talk to the people in their own voice.

Lesson#3 in Social Media Terms: When communicating be yourself. Write as you speak even if you sound like Betty Boop.


4. Learn how to hustle

Aka "innovate"...the Kogi Team saw the power of web 2.0 and ran with it. Now dubbed as "America's First Viral Eatery", these Taco Trucks invaded the streets of the Twitterverse. Aside from tweeting times and places where they would be, they also tweet to tell everyone if they are stuck in traffic. I think that is just darn awesome.



Lesson#4 in Social Media Terms: Why re-invent the wheel when you can just tweak it? Working smart means leveraging on tools.

5. Take it to the streets


Photo credit: astrobuddha

As you can see, people line up for The Kogi. This is the result of their mastery over social media marketing. I Survived The L.A. Kogi Truck Line: Masterful Marketing Meets Meaty Munchies is an excellent blog post about this. Going offline and taking it to the streets is still the best course of action. Online conversations are good but real life conversations are even better. It's all about communicating and building lasting relationships.

Lesson#5 in Social Media Terms: The real world is where the real magic happens. Go out...unplug yourself from the web.